New Driving for Work TV Ad

Road crashes are a leading cause of worker fatalities. 

The Road Safety Authority, An Garda Síochána and the Health and Safety Authority have launched a new TV-led campaign that highlights the dangers involved in driving for work to both employers and employees.

If an employee is driving for work it is the responsibility of the employer to ensure they are fully qualified, capable and enabled to carry out this work task safely

The advert is shown from the employers view point in the aftermath of a collision, involving an employee, while driving for work. The employers express their regret, sorrow and guilt for not having managed employee risks correctly. 

The core message is simple, if you are driving for work, you’re at work !

Employers are legally required to put safe systems of work in place that support safe driving for work . If not, there could be serious consequences for employers and employees and other road users.

This advert is based on and has been adapted from a successful Canadian campaign run by WorkSafe British Columbia.

The campaign is supported by a digital and a social media campaign.

You can view the advert here

More detailed information and resources on how to manage driving for work  can be downloaded for free from

Please share this post with your business connections who either manage employees who drive for work or who drive for work themselves.

Source: HSA / RSA / An Garda Síochána