Using In-Vehicle Safety Technology to Improve Road Safety At Work

The ETSC has just released a really simple infographic for employers on how to use in-vehicle safety technology - such as seatbelt reminders, intelligent speed assistance (ISA), alcohol interlocks, telematics, lane keep assist ad automated emergency braking (AEB) - as part of a work-related road safety management programme.

It covers tips on:

  • Getting started
  • Vehicle selection
  • Managing staff's use of in-vehicle technology
  • Working with third-parties

New car technology and autonomous features are truly great and life-saving.  That said, they are not available to all today and there is a significant hype which the ETSC advised in March, "threatens to hold back progress... in reducing the 1.25 million deaths that occur annually on the world's roads".

Most crashes today can be avoided and technology - as part of a fleet risk programme - can help reduce risk by 50% or more.  The key to this, we believe, is managing driver behaviour.  Here are 10 Tips that we/TomTom Telematics published back in 2015 that are still valid.

Also, data gathered by DriverFocus over recent years, provides some insight on HOW the average at-work driver performs - both with and without "supervision" in the form of a "behaviour monitoring programme".  For example, just 3% of unmonitored drivers managed to score as well as the average monitored driver!

In short, we're big fans of technology to improve driving for work risk, however creating the right environment that supports and expects good, safe driving behaviour requires a little more thought and effort.  The results are real and well worth it!

Download the ETSC Infographic here



84% of Drivers Admit Using Devices While Driving

The research, which was carried out by IPSOS Mori on behalf of Aviva, found that drivers in Ireland compare badly with our neighbours in the UK with almost half (45%) of Irish drivers admitting to making  phone calls  behind the wheel without a hands-free kit, while in the UK, the equivalent number was 20%. The numbers who report checking their social media while driving in Ireland is also more than double that of the UK (15% v 7%). In this respect, only Italian drivers are worse than Irish drivers among our European counterparts at 17%.

Key findings on driver habits and technology usage:
·         45% of Irish drivers admit making a phone call while driving compared to just 20% in the UK. That figure rises to 63% in the USA and as high as 76% in China.
·         26% of Irish drivers admit sending text messages while driving, compared to 13% in the UK, while Indonesian drivers are the most likely to send a text while driving at 53%.
·         15% of Irish drivers admit checking / posting to social media while driving. The UK had the lowest rate with 7% admitting to this practice, while Indian drivers fared the worst at 41%
·         11% of Irish drivers admit viewing or uploading images to social media while driving. This figure is as low as 4% in the UK and as high as 37% in India.
·         66% of Irish drivers admit choosing music while at the wheel. This figure falls to 45% in Spain while the country with the highest rate for this practice is China at 74%
·         35% of Irish drivers admit entering information into a satnav system while driving. This figure drops to 26% in India and goes up to 52% in Turkey.

Speaking about the findings, Michael Bannon, Underwriting Manager with Aviva Motor Insurance, said: “It is shocking to find that so many drivers are taking such risks, given all that we know about road safety. Just a split second of distraction or lapse in concentration can result in death on the road”.

When it comes to distractions on the road, technology was not the only contributing factor. The research also found that 40% of Irish drivers admit driving while excessively tired compared to 31% in the UK, while 60% of Irish drivers admit to eating or drinking while driving, the highest proportion in Europe. Meanwhile being distracted by passengers, for example, children in the back of the car is a common experience among Irish drivers with 43% reporting it as a difficulty, the highest proportion of any European country in the survey. While the numbers admitting to putting on make-up while driving are small across all countries included in the survey, Ireland emerges as the highest in Europe with 7% confessing to doing their make up behind the wheel. 
“When you get behind the wheel you are responsible not only for your own life but for everyone else you encounter on the road.  With holiday season now well-underway, when families will take to the road for longer journeys than usual, this research should serve as a wake-up call. Put the mobile phones out of reach, set-up your satnav before beginning your journey, stop for a coffee if tiredness is getting the better of you and concentrate on the road.  Driving is among the most hazardous activities we undertake in our lives.  For all our sakes, we need to remember that stark reality at the start of every journey,” advises Michael Bannon.

DriverFocus also supports the HSA's response to the findings from this survey, as employers need to consider how they can help staff Driving for Work and avoid making matters worse.

HSA suggested questions include:
1.   How are you managing the risk of distracted driving for those who drive for work?
2.   Have you covered distraction as a key risk in your driving for work risk assessement?
3.   What does your safety management system say about how to prevent distracted driving?
4.   What more can you do to prevent your employees driving distracted?

Source: Aviva Ireland and