Bad Driving: What Are We Thinking?

Bad driving: what are we thinking?

Last week the UK government announced a crackdown on unsafe driving. From now on, those of us spotted tailgating or lane hogging will face on-the-spot fines of £100 and three penalty points. As road safety minister Stephen Hammond said: "Careless driving puts innocent people's lives at risk. That is why we have made it easier for the police to tackle problem drivers."

This initiative draws attention to a fascinating branch of science called traffic psychology, which studies the human and environmental factors that influence our driving behaviour.  Decades of research in traffic psychology suggests that poor driving is shaped by far more than carelessness or a subset of "problem drivers". Even the most skilled road users are subject to loss of social awareness, intuitive biases, contradictory beliefs, and limits in cognitive capacity.

Here are just 4 of the 10* of the most interesting psychological biases and errors we face when behind the wheel.

1. We fail to realise when we're being aggressive – or we don't care

We've all had the experience of a vehicle looming in our rear view and hanging on the bumper. Many of us will also have tailgated, blocked or otherwise bullied other people in ways we wouldn't dream of doing in a face-to-face situation, such as standing in a queue. Research shows that younger drivers who score higher on personality measures of sensation-seeking and impulsiveness are more likely to behave aggressively behind the wheel. What's also interesting is that these drivers show less sensitivity to punishment, which means that simple punitive measures are unlikely to deter the most antisocial road users.

2. We believe we're safer than we really are
Once we've learned how to drive it soon becomes an automatic task. Over time we learn how to predict the actions of other drivers, which can lead to the illusion that we control them. One area where people seem especially prone to error is in the judgement of relative speed: we tend to overestimate how much time can be saved by driving faster while also underestimating minimal safe braking distance. The computations needed to make these judgements are highly complex and don't come naturally to us.

3. We forget that other drivers are people too …

When someone accidentally walks into us on the street or their shopping trolley bumps into ours, the usual reaction is to apologise and move on. But when driving, near misses are often met with instant anger – and in the most extreme cases, road rage. Research shows that drivers more readily dehumanise other drivers and pedestrians in ways they wouldn't when interacting in person. This loss of inhibition is similar to the way some of us behave in online environments.

4. … yet we behave more aggressively to those of 'lower status'

One interesting paradox is that even though we're prone to dehumanising other drivers, we still act according to social status. Decades of research shows that prolonged honking, tailgating, and other aggressive behaviours are more likely if the aggressor believes they are the more important driver. What's particularly interesting is that these judgements can be based simply on the vehicles involved, with no knowledge of the person behind the wheel: larger cars generally outrank smaller cars and newer cars trump older ones. Drivers of more expensive cars are also more likely to behave aggressively toward pedestrians.

* Read the rest of this article here: The Guardian (UK)

Driver Distraction - New Brake Survey Report

For most people, driving for work is likely to be the most dangerous activity they do on a daily basis. Even a momentary lapse in concentration can have devastating consequences. Distractions such as mobile phones are proven to severely impair driving ability, causing slower reaction times and difficulty controlling speed and lane position. Other distractions such as eating and drinking, adjusting controls and smoking also increase crash risk.

The 220 organisations that responded to the latest Brake Fleet Safety Forum survey operate fleets of all sizes and vehicle types.  They are responsible for thousands of drivers and vehicles around the globe. 

Almost all fleet managers surveyed (98%) take some form of action on mobile phone risk. Almost three in 10 (28%) have banned all mobile phone use, including hands-free, while driving. However almost half (48%) of fleets have built-in communication devices in their vehicles, such as two-way radios or built-in hands-free kits, and only one in three (35%) of these instruct drivers not to use them while driving.

One in seven (14%) employers surveyed monitor phone use to ensure compliance with their policies, and nearly six in 10 (58%) educate drivers on the dangers of using a mobile phone while driving.

For more on this Report and Brake's Fleet Safety Forum, click here